Stand challenges corporations and governments to treat people and the environment with respect, because our lives depend on it.

Stand collaborates with industries, local communities and governments to encourage greener behavior. It aims to transform the purchasing practices of some of the biggest brands in the marketplace through corporate accountability campaigns. So far, their clever messaging has helped protect over 65 million acres of forests in Chile and Canada. They also stand against dirty shipping fuels, new oil pipelines, tar sands mining, and rampant deforestation the world-over.

In 2017, Bently Foundation contributed $100,000 to Stand’s Protecting Healthy Forests Campaign. They had recently launched their “Better Cup” initiative in response to coffee behemoth Starbucks' environmentally destructive resource usage. The company sells 4 billion disposable cups per year which almost all end up in landfills because they are nearly impossible to recycle. What's more, most of the paper fiber for those cups come from virgin old-growth forests. Stand achieved a major victory in March, 2018, when Starbucks announced a $10 million commitment to making their cups recyclable within three years.

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"Starbucks Cuts Down Trees Just for Me" 2m YouTube video